Email marketing is the promotion of products or services via email. Email being a very versatile medium, formats range from simple text to HTML & rich media, content can be one-size-fits-all or highly customized. All this gives a lot of freedom to put your ideas across. Sophistication (and cost) can be very low or very high, depending on what kind of email marketing is done. This makes e-mail marketing a “one solution fits all budgets” solution.
Tips:
1. Explain Your Offer: Basically, explain what your offer means, what are you going to give them and what are they going to give you? In the most basic kind of offer, you are going to give them a product or service and they are going to give you money. You can offer a free CMA, free market reports, etc.
2. List: The target audience list has to be carefully selected. Practice caution while buying lists, as the wrong list can flop your whole idea. Stay clear of spammers as they cause nothing but trouble. Asking for permission before sending offers is a must to avoid getting your mail marked as spam. There are 1.3million Realtors- showcase your point of differentiation - do not just push your listings down their throat. Tell them WHY real estate is the greatest wealth creation tool ever invented and how they are losing money by not getting in the flow of wealth and abundance.
3. Be Creative: Be creative with the concept, copy and design of an advertisement. Good strategy and copywriting can make the deal for you. Focus around your offer, making it straightforward and to the point. Show how they can get into first home or dream home faster, cheaper, and smoother.
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