Niche is a situation or activity specially suited to a person's interests, abilities, or nature. What is the best way to go about networking in your niche? The way to kick an online social life is to get space on the many alternatives available for social networking sites. Real estate specific social networking sites also exist. The aim of these sites is plugging you into a community of like minded web surfers.
Social networking sites like Digg, Myspace and many more are for the most part very general in nature. The next evolution of Social sites will be smaller Niche sites. A great example of this is ActiveRain.com. These smaller sites have a specific user group, i.e. you can find exactly which one has your target audience. It is much better than joining a multi-million member site and wonder about the percentage of people who will be interested in real estate as all the people here would specifically be interested in real estate. ActiveRain.com is a site that works via word of mouth advertising, gaining a thousand members or more every month. This is niche networking at its best.
The site is all about real estate and those that support the real estate industry. Real estate agents, loan officers, staggers, and others have a place to talk about the industry, network, and share ideas on how to better serve your clients. Also members have blogs that can be used to drive traffic to their main sites to generate business.
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