Website – Does It Reflect Your Customer's Needs?

A website is more than an image, it is a marketing tool. Real estate customers log on to your website not only to check the services you can provide to them or to find information, but also to see if they can trust you to give them unique deals. They judge everything from the information that is on the website to the website itself.  

A few things if present in a website make all the difference between a non-image and a brand image.

Talking of content, the site should have up to date content, which is written with customer interests in mind interest and should provide the customers with the information they would need.

The “ease of use” is another factor which can make or break your brand value. The site should be simple to navigate, logical in its layout, should make sense to the customer, and it should not take too long for someone to dig the information they need.

The performance of the site makes the whole experience of visiting a site worthwhile. If the pages take forever to load, or if it crashes, has too many flashing distractions or the functionality is bad, the site is surely not going to win the customers.

The satisfaction that the customers get from the experience makes them happy being on your site, and makes them come back.

Tips:

·          The site should provide something of importance to your customers, for example, most real estate website visitors are looking for information about homes for sale, and so, property searches should be fast.

·          The site content should be unique.

·          Identify the factors that make you special and highlight those.

·          A brand line in say, 20 words or less does the trick. It’s easier for customers to understand your firm, and remember it.

·          Fast access to properties and other information is vital

·          Feature special properties.

·          A great low cost marketing tool is to provide printable brochures.

·          Residential or Rental Market Appraisal Forms, Printable Rental Lists, Online Maintenance Request Form, Online Tenancy Application Form , Tenancy Vacating Notice etc are key website components.

·          Dynamic Content areas allow you to provide essentially any information which you believe will help set you apart from other agents in your local area

·          Automatic Email Alert service keeps customers up-to-date with new listing