Tips for Successful Networking We often have more networking opportunities than we realize. Standing in line at the bank, traveling on an airplane or attending a social event are all opportunities to make connections. We are always interacting with people. Of course there are also the structured networking events like business card exchanges and chamber of commerce events where our focus is meeting people. I’ve met people who go to networking events frequently and when I ask them how much business they have received from the members they comment "very little". When we talk about their strategy it becomes obvious why they have not been successful. If you’re thinking networking doesn’t work for me, these ideas can help. Tools for effective networking Have a short, informative 30 second commercial. Think of a creative way to introduce yourself, including who you are and what you do. An example “My name is Jane Doe and I am a Real estate agent specializing in farm and ranch properties”. Be sure to practice several different introductions until you feel comfortable with your message.
Acknowledge people
It’s important to nurture your network. If you see an article of interest to someone you know, send them a copy with a short note. Just knowing that you’re thinking of them is always appreciated. Get involved and create visibility. When you join an organization get involved. Get on the membership committee. It becomes your responsibility to meet and greet all new members. By talking about the organization and not yourself you will build relationships.
Have a positive attitude
If you go to a networking event and you’re mumbling about how much you hate networking functions you are going to be unsuccessful and ineffective. If you are thinking that you don’t like to talk to strangers and that you hate these things you will have a terrible time. If you can give yourself a pep talk and feel positive about the opportunity to meet new people it will be enjoyable and worthwhile. Plan on making one or two contacts at a networking function by looking for people that you would like to get to know better. Building relationships is the best way to build your business. Referrals will increase effortlessly when you become a power network.
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