Realty Coaching International

7 Questions You Should Be Asking Yourself Right Now About Your Marketing" by John Kuraoka

The bottom line: Your marketing should begin with generating leads and end with closing sales!

Communicate Your Excellence Like a Pro

Effective marketing materials and client packages will also help you make a top notch impression. Many forms, letters, and guides should be saved in templates so you can easily use them again and again.

Strategically think about the content of your business materials. The overarching goal of your presentations must be to show people how you are the best choice.

What can VFLyer offer a Real Estate Pro?

VFLYER.com has a tool below that is easy on the budget and gets your property noticed.

How Star REALTORS® Cross Promote to Lower Costs and Get the Best Leads

We all wish that clients would flock to us like migrating ducks landing on a pond, but attracting clients takes smart marketing and that means cross promotion. This powerful approach will reduce your marketing costs and differentiate you from the other 1.2 million U.S. REALTORS®. To cross promote find other businesses that will share your name and tout your services and expertise. And you will do likewise for them. With a cross-promoting strategy, you can develop unique marketing practices that work best for your region and business goals. When building your partnerships, be sure to have a solid concept of the types of people you want to target. Do you work with first-time buyers, commercial property, second-home buyers, investors, and so forth? Communicating your niche to your partners will help them send ideal clients your way so you can spend your time on leads that convert to sales. Ivan Misner one of the authors of “Masters of Success” strongly recommends educating your marketing partners about what you need instead of solely emphasizing what you do.

Attract More Customers Through Cross-Promotion

As a REALTOR®, you have a long list of professionals and businesses with whom you could successfully create cross promotional strategies.

Example:

·        Restaurants   

·        Florists

·        Mortgage companies and individual loan consultants

·        Painting and repair contractors

·        Kitchen and bathroom design companies

·        Home inspectors

·        General cleaning and carpet cleaning companies

Get creative too. If you work with residential real estate, then explore the potential of family oriented businesses. Growing families need to buy bigger homes and sell smaller homes. Excellent partners could be daycare centers or a midwives’ practice.

If you already work with an advertising and marketing agency, make it known that you are looking for cross promotion partners.

More Great Cross Promotional Ideas for The Superstar Real Estate Pro!

When looking for partners, get the biggest effect by striking a deal with the most influential businesses. In “Maximum Marketing, Minimum Dollar” author Kim T. Gordon urges people to “market to the influencers.” For a REALTOR®, a powerful partner would be a local lender. If marketing to influencers is recommended, imagine the benefits of marketing with influencers.

A few more ideas:

• Mention your partners at your speaking events.
• Run a contest with a prize from a partner.
• Display promotional counter stands, floor stands, and business cards at each other’s offices.
• Issue a press release if you participate in a charity event.
• Include your partners’ goods and services in a gift basket to your clients. (A seller’s celebration basket could have a bottle of champagne and a discount coupon to your recommended moving company.)
• Partner with a painter and arrange to have house numbers painted on the curbs for all buyers one week after closing

• Use postcards, door hangers, flyers, or coupons to promote special offers for each other's products